Eightlines

Telus

Heart

Experiential

Unveiled at the 2015 World Junior Hockey Tournament in Montreal / Toronto the Telus Heart tracks mentions of #TousEnCoeurCanada and #AllHeartCanada on social media to light up. The heart also responds to goals by Team Canada, and a couple of secret surprises. Developed by WrightXM for Behaviour. Fabricated by LairdFX.

(Left) LED mapping to heart facets. (Centre) Styrofoam CNC mold for welding base. (Right) Heart frame after welding.

The Telus Heart in action.

A video posted by Brent Marshall (@eightlines) on

Technology