Rogers

RogersCup 2014

Experiential

For the Rogers Cup 2014 WrightXM sought to increase fan excitement for the event by offering free giveaway's in the day's leading up to the event. We constructed a giant lotto ball which was triggered by an Android tablet. After the participants filled out a survey, a Bluetooth signal was communicated to the lotto ball which would trigger the internal mechanics. The team at LairdFX managed the mechanics of the agitator, release trigger, and a backup manual trigger.

The sphere was 5' diameter, and the ball was filled with 20-30 balls at any time. In the week the activation ran we gathered over 9000 interactions.

Technology

• Android
• HTML
• Bluetooth
• Photoshop
• PHP
• MySql