Red Bull Crashed Ice

360° Experience

Experiential

The Red Bull Crashed Ice 360° experience utilized a 360° video recorded of the Norway race course to promote the upcoming Niagara Falls Crashed Ice event. The application used the gyroscope of the iPad to enable participants to spin around and experience the race course for themselves. To gain additional attention we mirrored the display to a projector and projected on a nearby wall.

Technology

• openFrameworks
• iOS Airplay
• Photoshop
• Premiere