Unveiled at the 2015 World Junior Hockey Tournament in Montreal / Toronto the Telus Heart tracks mentions of #TousEnCoeurCanada and #AllHeartCanada on social media to light up. The heart also responds to goals by Team Canada, and a couple of secret surprises. Developed by WrightXM for Behaviour. Fabricated by LairdFX.
(Left) LED mapping to heart facets. (Centre) Styrofoam CNC mold for welding base. (Right) Heart frame after welding.