The BMO Urban Picnic brings grass to Toronto's Yonge-Dundas Square for one day of the year. It also brings free ice-cream, hot-dogs and a ferris wheel. For this project I worked with WrightXM to use a boom truck and a Canon DSLR to take telephoto shots of the top of the ferris wheel. These photos were then shared with the brand ambassadors who found the participants once they departed and signed for their photos via iPad. Participants whom released photo rights then had photos added to the billboard screens surrounding Younge-Dundas Square.